This is one of a series of guides on Intellectual
Property for Business. It seeks to explain
why effective trademark management
is important for your business.
Trademark management should be an integral
part of the branding strategy of any
business, large or small. With new developing
markets and the Internet, businesses now
have more – and more lucrative – opportunities
than ever before to build valuable
trademarks and more business models
that ensure the visibility of their company.
However, these opportunities also place a
greater demand on businesses to safeguard
and leverage their trademark rights and
avoid violating the trademark rights of others.