This volume finds its origin in a comparative law seminar, devoted to
the regulation of food advertising in the EU and neighbouring countries,
which was held in December 2013 in Brussels. It builds upon some of the
authors’ / speakers’ preparatory work and the various discussions that took
place on this occasion. I would like to thank my colleagues at Loyens & Loeff
for bearing with me throughout the whole editorial process of this edited
collection, especially Yves Van Couter, Filip Pauwels and Inge Marcellis as
well as every contributor for accepting to share his expertise with us.
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